enabLS
enabLS

Past Projects

Organizational Design

  • 2014 Strategic reorganization of Harvard Bioscience integrating separate entities to a global matrix, led restructuring and integration of the sales and support functions in Europe, the Americas and expanded the team in China
  • Participant in global strategic integration review and sales team structure Corning Life Science 2012
  • Implement plans for BD Labware US sales team to address skills and knowledge gaps in advance of entry into the cell therapy market

 

SaaS

  • Trained as Salesforce.com administrator 2011
  • Business Project Leader, successfully launching Salesforce.com globally to 410 users
    • Single sign on platform
    • Project was on time, in scope and under budget with 100% sales adoption
    • Day-in-the-life exercises for VOC and test scripts
    • Translation in Japanese
    • Partner training in local language for China
    • Custom object for sample requests including approval workflow
    • Data integration from 5 previous CRMs including ETL, Deduplication, enrichment
    • Integration with Silverpop
  • Launched Salesforce.com globally for sales, technical support, quality and customer service teams including rollout of SupportCloud
    • Project launched on time and on budget
    • Facilitated Salesforce.com as Corporate Quality system of record during ISO9001 Global implementation
    • All Web to Lead, Pricing, sales communications, sales forecasting, RMA are implemented in Salesforce.com
  • Technology Roadmap responsibility working alongside Commercial IT and Marketing 

 

Data

  • Integrated revenue reporting to a single scalable data warehouse with daily updates from 11 ERPs, 5 currencies to a single BI standardized across the global selling team
    • Led a team of Finance, Accounting, IT to establish format, identify systems, challenges and stakeholders
    • Set up process to identify metadata strategy that was carried into ERP planning and deployment
    • Deliver daily data loads that identify end user sales data to the individual line item with FX
    • Established data stewardship process to maintain data integrity including product hierarchy
    • Launched interim BI product in Excel format for Product and sales leadership and Tableau Reader for Field Sales
    • Integrated 3 acquisitions to 7 functional currencies including 1 year sales history
  • Global data integration to Cognos, project to normalize data from 4 recent acquisitions, primary responsibility was data integrity, metadata analysis and performance analytics
    • ​Worked with IT partners to build SQL tools for identifying duplications, conflicts from integration
    • Worked with Business Analytics team on product identification process in NPD
  • Created Territory Alignment optimization with Microsoft MapPoint (now power BI), NetDiver BI Data, NIH ExPorter and US Census Data to maximize potential of direct selling team and reach through channels
  • Data project using census, historic ophthalmic sales data and Cataract IOL Market Scope data to analyze territory segmentation, opportunity and direct future investment in team expansion

 

Variable Compensation

  • Post-acquisition bonus plans, program met goals securing retention
  • Launched compensation plans globally to drive new behavior aligning sales with integration goals
    • Complex integration, 5 functional currencies, 11 ERP systems through 18 legal entities
    • Goal to drive collaborative selling aligned with new organizational structure
    • Metadata strategy to identify end region, compensation category

Training

  • Certified AchieveGlobal Professional Selling Skills instructor 2008
  • HBIO training and integration events, goal to shorten learning curve, enable teams to sell product under the new structure. Secondary goal was to create a team atmosphere and reward and recognize top performance
    • January 2014 and January 2015, global meetings for the selling, technical and marketing teams
    • 80 attendees in 2014 and 120 in 2015 
    • 8 training tracks occurring simultaneously
    • Training and meeting formats including audio recordings of sessions for later on-demand content creation
  • Corning Americas national sales integration meeting 2013, team responsible for planning and delivering educational content and change management communication
    • Training and meeting formats including audio recordings of sessions for later on-demand content creation
  • Participated on BD Corporate team that evaluated and led to selection of Achieve Global as the vendor for Professional Selling Skills training globally
  • Launching on-demand product training program to new organization through corporate Learning Management System
    • Adobe Connect platform, created 20 minute presentation templates across all major products and applications
    • Enabled ability to track in Learning Management Systems, a single repository to manage version control and manager assignment per individual needs
  • Member, BD US Sales Training and Development Managers led by the Global Sales and Distribution Effectiveness group
  • Led training programs for team of 32 associates
    • Implemented multiple programs of: Professional Selling Skills (AchieveGlobal), Professional Coaching (AchieveGlobal), Price Pressure Workshop (BayGroup)
    • Piloted Six Months of Practice for two PSS classes measuring knowledge before program, immediatly post and at 6 months with follow up and without
    • 100 Minutes program with BayGroup Pricing Workshop
    • knowledge and selling skills
    • Curriculum for selling skills, product knowledge and scientific application including role plays to combine all elements

 

Channel

  • Restructured contracting process for channels including centralizing the authorization process for base of over 300 active dealers
    • Created Global Director of Channel and Key Accounts role to manage process
    • Legal relationship was established with Jaffe Raitt Heuer & Weiss, P.C. to standardize all T&C’s reducing business legal cost and risk
    • Global Cloud workflow process established

 

Product

  • Led team relaunching and rebranding spectrophotometer line previous OEM line through GE Healthcare
    • Negotiate transition agreement
    • Design and cost expanded service org
    • Competitive analysis
    • Forecast sales under new branding
    • Rebuild channels globally
    • Project on time, on budget and overdelivered on sales goals
  • Launched new webinar selection and preparation platform responsible for generating scientific content
    • Webinar end to end workflow
    • Project delivered 2 months late but met other goals. Since launch program has driven revenue and attendance by customers and has exceeded previous company record levels
  • Core Team Experience with contribution to 3 projects includes new product development and large product rationalization planning
  • Commercial contributor to Relaunch of Falcon FluoroBlok (Now Corning FluoroBlok)
  • Major parts rationalization, commercial core team member responsible for communication plan
  • New product recommendation for custom procedure trays, launched 2009. New product speeds surgical set up time, reduces risks from reusable surgical tools and eliminates packaging
  • Built an electronic front end tool for custom quoting using a visual layout to facilitate accuracy in sampling and speed product trials and contracting
  • Revenue synergy tracking post acquisition, participated in strategy built tracking tools for sales and leadership including dashboard reports to project leadership
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